Anything to do with Apple Inc. is breaking news these days. A lot has happened in the world of Apple since The Agony and the Ecstasy of Steve Jobs premiered at Woolly in March/April 2011 and a lot of us don’t have time to keep on top of the 24 hour news. This is in no way a comprehensive list, but here are some highlights of the changing Apple landscape.
In August, Siri will celebrate her one year consumer birthday. Siri, Apple’s crack at artificial intelligence, created an industry wide focus on voice technology, and a party trick for boring people with iPhones (next time you’re with someone who has her- tell Siri you need to hide a body). She’s also created a humorous internet meme, and on more than one occasion has given you directions to the mall when you’ve asked her to call your mom.
Apple tried to remove itself from the EPEAT system – a registry of environmentally friendly products. Apple requested that all 39 of its certified MacBooks and desktops be removed from the registry. San Francisco city officials moved to block the purchase of Apple products for all municipal agencies. Shortly after, Apple back-peddled, calling the decision to leave the registry “a mistake”.
The latest Apple Keynote on June 11th drew “ooos” and “ahhs” from Apple fans. Releases included a new operating system iOS 6 with better Facebook integration, a makeover for Siri, something that looked suspiciously like Google Maps, as well as the unveiling of the new MacBook Air & Pro.
ALSO, LAST MONTH
A judge finally made a ruling about the dispute between Samsung and Apple. Apple has been in a longstanding legal battle with Samsung saying that it violated many of Apple’s design patents. To over-simplify the judge’s ruling: “Apple products were too cool to have been ripped off by Samsung. Ewww.”
With its market share growing and the iPhone 5 on the horizon, who could need more proof that we’re still culturally obsessed with Apple and their products? This makes The Agony and the Ecstasy of Steve Jobs more topical and powerful than it’s ever been. See you at the show!
~ Jordan Beck, Connectivity Assistant